Don’t ask why you should expand globally. Ask “why not?”
Today, companies that assume international growth is too (fill in the blank) – expensive, time-consuming, resource-draining – may be overtaken by those that do their research and realize there are few legitimate reasons to limit their customer base to one-third of its potential size.
Still, in a world more connected than ever before, there are hurdles to overcome. Product localization. Hiring across borders. Currency exchange.
Don’t start at step one and go it alone. Learn from others to smooth the pathway for your first global go-to-market. Join a discussion with a panel of experts ready to provide insight from decades of global experience. Get answers to the following questions (and ask your own):
- How should companies conduct a market analysis to determine the right location?
- How does internal infrastructure need to change to support an international team and customer base?
- What are the metrics companies should watch to gauge success throughout the expansion project?