From its beginning, Studio XID (ProtoPie) set out to grow its business by expanding into global markets. It focused primarily on entering the U.S., UK, and China, the largest markets for UX design.
A challenge ProtoPie initially faced was managing the details related to expanding into new markets without having established entities in those locations or the resources to fully understand the local hiring laws and standards.
“With 50 states, each boasting its own set of labor laws and employee benefits regulations, navigating the hiring process in the U.S. becomes intricate and costly,” explained Paula Im, Senior HR Manager at ProtoPie.
ProtoPie chose to collaborate with an Employer of Record (EOR) to facilitate talent acquisition in new markets. The EOR provider now assumes responsibility for all HR-related tasks and ensures compliance with local employment regulations on ProtoPie’s behalf.
Joining forces for robust global employment compliance
After encountering limitations in global coverage and depth of expertise with two EOR companies, ProtoPie recognized the need for a more comprehensive solution. ProtoPie chose to partner with G-P for unparalleled global employment guidance, spanning 180+ countries.
“In partnering with G-P, we found a reliable ally that streamlines our global operations,” said Mark Lee, Chief Financial Officer and Chief Operating Officer at ProtoPie. “G-P’s extensive global hiring expertise facilitates smooth navigation through complex regulatory environments.”
“"Having collaborated with two other EOR providers before partnering with G-P, we found that G-P covers the widest range of regions."
G-P Meridian Prime™, G-P’s premium, most powerful EOR package, supports ProtoPie as it hires and manages global teams outside of South Korea, quickly and compliantly.
Driving efficiency and growth
Since partnering with G-P, ProtoPie has streamlined operations and compliance across diverse markets while reducing administrative burdens and associated costs. With G-P managing payroll, taxes, benefits, and other HR-related tasks for its international team members, the ProtoPie team is free to focus its resources on accelerating growth and innovation in UX design.
The personalized support provided by G-P’s dedicated customer success managers has enabled ProtoPie to address challenges swiftly, ensuring uninterrupted business continuity across various regions.
“"With G-P, I simply communicate with my dedicated customer success manager, who fully understands our business. Our customer success manager quickly jumps in and provides necessary support whenever issues arise, or if we have questions about a new market we’re exploring."
Furthermore, ProtoPie’s partnership with G-P has facilitated smoother market entry into new territories, enabling agile expansion strategies. G-P’s expertise and proactive approach mitigates risks associated with global expansion, helping ProtoPie establish a stronger foothold in key markets.
“"With G-P, we not only achieved compliance but also accelerated our growth trajectory, solidifying our position as a global leader in UX design software."
