Seminal’s mission is to transform how artistic intellectual property is managed by creating a global platform that offers easy licensing, fostering boundless creativity. As Seminal expanded into global artistic intellectual property markets to engage more rightsholders and brands for licensing deals, it recognized the need to hire sales and product development talent outside of Australia. However, hiring a global workforce presented administrative complexities such as compliance, payment, and contract management.
Partnering to streamline global contractor management
With an existing understanding of G-P’s solutions, Seminal leadership confidently turned to G-P, recognizing the important role of a best-in-class platform to manage all its international team members.
“Having relied on G-P at another organization, it was a natural decision to choose G-P to support Seminal as we began bringing on international talent,” explained Georgia Uebergang, Chief Financial Officer at Seminal.
