International expansion comes with a world of challenges — and no amount of internet research can prepare you for what you’ll experience on the ground in a new region. Trying to simply graft your business into a new location could very well leave key parts of your business “lost in translation.” So how do you plan for a new approach in a new region?
On this episode, host Thomas Merchant is joined by educator, advisor, author and CEO of International Marketing Partners, Allyson Stewart-Allen. Together, they discuss how companies can adapt their business model to work across different cultures, how to overcome the “global-local” dilemma, and much more. Don’t miss this insightful episode of G-P’s Pangeo Perspectives, Your Guide to Global Growth.
