Humanity versus artificial intelligence — we love it in the movies. However, as technology advances and takes on real-world applications, the narrative is shifting. It’s no longer a rivalry. Now, it’s about humanity being empowered by AI.
It’s no surprise that at 2024’s Web Summit, where policymakers, heads of state, founders, and CEOs of technology companies came together, the main topic of conversation was: Where is technology taking us next?
For us, the answer is G-P Gia™.
During Web Summit, our founder and CEO, Nicole Sahin, unveiled Gia, our first AI-based HR compliance advisor, sparking insightful discussions about the future of HR. Throughout the action-packed event, three recurring themes emerged, centering around global talent, the demands on HR, and opportunities unlocked by AI.
1. Talent shortages and the global hiring solution
In today’s challenging global economy, companies of all sizes are focusing on growth through optimization. AI and technology streamline processes and maximize output, but businesses still need people to collaborate, connect, and innovate.
Correspondent and news anchor of CGTN Europe Jianhua Li, and CEO and co-founder of Karat Mohit Bhende, sat down with Sahin to share insights on this challenge. Sahin explained that “as a leader, you have to carefully consider every hire — who you’re hiring, for what role, and why. One strategic advantage G-P has as a global company is the ability to hire the best-fit talent, no matter where they live.”
G-P’s 2023 and 2024 studies show that over 40% of executives view talent shortages as the top barrier to growth. In 2024, 46% of executives found it very or extremely difficult to find skilled talent in their local markets — a 10-point jump from last year. As a result, over 70% are now looking beyond borders to meet their talent needs.
Some of the top use cases for global employment include:
- Small and medium businesses need specialized talent they can’t find or afford locally.
- Enterprises want to diversify or reduce their markets for greater economic stability.
- Companies need in-region expertise when entering new markets.
- Companies want to retain top talent and support those considering relocation.
World leaders increasingly recognize that local talent shortages will intensify, making agile global hiring essential to staying competitive.
2. The role of AI for HR efficiency on a global scale
Many HR teams lack the bandwidth or expertise to navigate the complexities of global employment compliance. And while AI offers solutions, it can also raise concerns for some professionals.
In her discussion with Senior Contributing Editor at The National Interest Steve Clemons, Sahin explained how Employer of Record (EOR) solutions and AI, like Gia, can help HR teams overcome the challenges of global hiring. Traditionally, companies wanting to hire internationally had to spend months and significant resources setting up legal entities, managing payroll, and navigating employment laws — an expensive and time-consuming process. EORs like G-P solve this by offering a quick and easy solution for companies to hire, onboard, and manage global teams without setting up new entities.
However, every expansion journey is unique. What if a company already has an established entity but still needs in-depth compliance guidance to navigate its target market? That’s where Gia comes in. Gia provides context-specific answers to the toughest HR questions in over 50 countries and all 50 U.S. states, with the plan to expand expertise to 180 countries. With Gia, you can effortlessly create compliant policies, offer letters, employee communications, contracts, and more in seconds — something that would otherwise take weeks or months and carry significant risk.
Without tools like Gia, addressing global HR questions can be slow and costly, often requiring multiple third-party consultants. With AI in HR, teams have the right knowledge, expertise, and automation to manage global talent with ease.
3. AI that is beneficial for humans at work.
G-P’s research shows that professionals are excited to work for global companies and leverage AI. In fact, 80% of employees surveyed want to work for an international company, and 95% said they are excited about using AI.
A future where global innovation is more accessible is bright.
When speaking with other leaders throughout the conference, the theme of how AI and human talent will evolve was a consistent topic of discussion. Sahin explained that “HR needs to be human. You can’t just look at international law, apply it, and expect an optimized result. There are gray areas and nuance. There are risks you can avoid and benefits you can only tap into with in-region expertise. You need enabled and empowered humans to handle very human situations.”
Consider a situation where a U.S.-based company finds the perfect candidate in Ireland. Using a tool like Gia, the hiring manager can quickly and easily build a contract that is compliant and incorporates local nuances and statutory benefits. The professional not only gets a competitive offer but also feels understood, valued, and connected. The company also has all the tools and in-region expertise to secure top talent.
AI for the next era of HR
The costs of global employment can become staggering for both new and existing businesses. Over the past decade, G-P’s HR, finance, and legal experts from around the globe have built a one-of-a-kind knowledge base that can cut the cost and time of global compliance by up to 95%.
With G-P Gia™, the most comprehensive AI-based HR compliance advisor, along with our EOR solutions, companies can hire, onboard, and manage the best talent anywhere in the world.
Contact us today to learn more.
