U.S. software firms are the most successful companies of the 21st century. As the tech industry booms, executives are looking to grow in foreign markets. Europe is the default first stop for good reason: a well-run software-as-a-service (SaaS) company at IPO derives about 30% of its global revenue from the region.
Transporting an already-successful U.S. model to Europe should be relatively straightforward. Nonetheless, even strong companies often make an awful mess of it.
On Thursday, December 9, Stephen McIntyre, an expert in U.S. to Europe expansion, will lead a live HBR audio webinar highlighting critical elements for an effective entry into the European market. He will discuss:
- How to know when to expand into Europe
- Mistakes when hiring senior leadership and best practices for getting it right
- How the actions of the CEO and other leaders play such a large role in developing a company abroad
- Why international expansion requires more effort and focus than many executives presume
Like so many aspects of business operations, COVID-19 has significantly altered how companies globalize. Amongst this changing, uncertain business climate, organizations must be measured and deliberate when dealing with expansion into Europe. To learn how your organization can avoid the common pitfalls, join Stephen McIntyre and HBR on December 9.